Case Study on Otisline - Free Essay Example

Sample details Pages: 3 Words: 862 Downloads: 1 Date added: 2017/09/23 Category Advertising Essay Type Narrative essay Tags: Study Essay Did you like this example? Q1: Why did OTIS launch this project? Background: OTIS was a market leader in both the aspects of elevator industry i. e. sales and services. However, the services industry despite being very stable had become very competitive due to entrance of many small players since services involved higher margin on profits, which attracted many entrants in the field. An elevator service company would be typically invited on the basis of responsiveness, quality and price. OTIS was able to charge premium for its products because of its established name but it had to maintain the quality and customer satisfaction high to get new installation contracts (more sales) and service contracts. It all started for OTIS with a companywide cost reduction program in 1981. Key reasons for the program were: 1. A centralized customer service system was deemed desirable because getting new contracts would only be adjudged based on through responsive call-backs by the company. 2. Reduction of response t ime which only a centralized system would make possible to do. A centralized system would enable the company to accept calls even during non primetime. This didn’t work efficiently for the company through local answering services due to non alignment of interests. 3. Get timely feedbacks from the customers on service quality. 4. More aligned cost effective solution was needed. 5. The response on call-backs till now varied across locations and it was felt to make it more effective to enhance customer satisfaction, the company needed to be more effective across all locations. 6. Of the 2300 service mechanics employed by NAO in 1985, most handled both call-backs and preventive maintenance. According to NAO OTIS could save up to $5 million by reducing call-backs which centralized system could make possible achieve Q2: How was value created in this model? OTISLINE proved to be greatly beneficial to the company in terms of following value propositions- 1. Responsiveness: Fact : Reduced response time to up to 1 second, enabled component specific problems to be tackled and increased visibility of the company to end customers. Implication: The system not only improved and tracked the responsiveness to customer calls, but also provided reports of response-time tatistics that could be reviewed with customers. The company could therefore start offering a guaranteed response time to customers because of OTISLINE’s capabilities. 2. Communication: Fact: Quality of services also improved owing to centralization of the system. This was made possible through centralized records accessible to all, hence improving overall efficiency of the system. Implication: Not only it improved communication between the customers and manufacturer, but it also provided the sales and service department with an effective submission of various reports to the management. . Reliability of data: Fact: Standardization of procedures through efficient data management. This enabled tre nd analysis for flawed designs of products and corrective mechanisms to tackle it in advance. Integration of services enabled management to be able to handle and monitor the system in a better way and work to make it more reliable. Implication: Reliability data could be used by management to allocate resources to locations with recurring problems. Engineering could also investigate trends that could be an indicator of flawed design or problem. 4. Customer Satisfactions: All the above lead to greater customer satisfaction and thus improved company’s reputation in services. Also it empowered Otis to compete with independent competitors. Q2: What adjustments in the organization were needed to accommodate OTISLINE? In order that OTISLINE proves to be a good fit satisfying strategic need and delivering successful outcomes, the critical thing is to have an appropriate infrastructure and to employ a good implementation process. One of the very important ways to provide this envir onment is by transforming the organizational structure from a decentralized one to a centralized centre. This transformation is bound to have a positive effect on performance, but at the same time it would bring a variety of negative effects on many peoples jobs. Otis had to move from a highly decentralized handling of elevator service, controlled by the field office managers, to a highly centralized approach. Many of the immediate and future benefits of OTISLINE follow from this radical change, which was not just a redesign of the business process of dispatching, but a transformation of managerial control within the firm. Centralized handling of services mean, replacing local dispatchers with new ones at the central site. For mechanics, the improved dispatching will make their lives better in some ways, but it will also subject their performance to greater monitoring. Also, field office managers may find themselves bypassed as service data would directly flow to corporate hea dquarters, which will start to liaise in local service operations. So, the consequences for people in the organization are going to be very mixed. Also, some changes have to be introduced both on technical front also. This changes involve migration of one computer platform to other; including IBM 3083 replacing IBM 370/158, change in programming requirements, change in functionality of jobs, which could possibly leave certain professionals obsolete in new environment. In short, we can conclude on the cultural front, the major changes involve shifting of resources to establish new helpful systems rather than application development resources to automate old manual procedures. The organization is changing the way it required its employees to do business. Don’t waste time! Our writers will create an original "Case Study on Otisline" essay for you Create order

The Treatment Of Bipolar Disorder - 1960 Words

Bipolar Disorder Bipolar disorder is a mood disorder that comprises of both maniac episode and ordinarily one or more depressing episodes. The disorder has a lifetime occurrence of 1-2%. Psychological factors such as family environment, life events social support and cognitive style play an integral role on the onset, course, and the whole expression of the ailment. Pharmacology of the disorder is multifarious and speedily evolving field. The development of new methods of treatment has greatly assisted refine concepts of the disorder subtypes and generated significant new management choices. Although mood stabilizers in conjunction with antipsychotics may arguably be the traditional medical options for bipolar disorder, other alternative†¦show more content†¦However, the difficulty of administering mood stabilizers for instance, due to the differential efficacy spectra across disorder phases and differential drug interaction is perhaps as challenging with antipsychotics. Lithium Lithium is generally well absorbed, with a bioavailability that nears 100%. It has a reasonable volume of distribution of approximately 1 L/kg and half-life of roughly24 hours. Maintained-release formulations can reduce peak serum concentrations and commonly have clinically significant pharmacokinetic interactions with lithium (Su, Ryder, Li, Wu, Fox, and Solenberg 2004). First identified in 1940 by John Cade, an Australian researcher, earlier experiments with lithium showed it to have almost miraculous results on a group of individuals with established mania. Some of these individuals had spent several years in mental institutions. After lithium initiation, the symptoms disappeared and they were discharged. Despite its success, it was not until 1970 that the drug received FDA approval to be employed in the treatment of the disorder. Lithium is widely available in both sugar-free liquid forms and pill (Su, et al., 2004). Benefits In psychiatry, Lithium may as well be the well-studied medication. It has been documented to be effective in

Water Resistant Pen free essay sample

There is a large variety of products in the world that are being offered to the consumer to purchase and most, if not all cases, there is always a product, such as a pen, that is being produced by multiple companies. An advertising campaign should appeal to the audience and make it convenient for the audience. It should highlight the advantages that this product or company has compared to the other competitors. The image of a produce is also very important, you have to make quality products which require putting time and effort into what you are trying to pitch. Even having the right advertisement and image, it won’t mean anything to anyone if it isn’t marketed right, places like magazines, radio stations or even television programs. Even though an advertisement might be clear with the initial design, it has to diversify to wide range of people. I believe that my advertisement is affective because it is a quality brand that everyone knows. The advisement is simple but catches the reader’s attention without being puzzling or the use of tricks. It appeals to wide variety of audiences but doesn’t try to accommodate to everyone. Not everyone may be in a circumstance where water is present while they are writing but it doesn’t hurt to have that as a safe plan. My advertisement has been seen in all sources of media outlets and is commonly named. These products are of quality and they spend their money to please the consumer. The advertisement that is being analyzed is the advertisement on the Pilot water resistant pen. The paper advertisement shoes a picture of a finished bowl of soup, a spoon and a picture of a pen on the bottom right corner. The focal point of the ad is in the middle with a message saying â€Å"Well done! Now you can watch TV! Mummy† The ad uses a contrast of bright blue and dark colors that complement the bowl. The main emphasis is not because of how good the bowl of soup was or even parenting advice for making a child to finish food but instead the effectiveness of the â€Å"water resistant† pen. The advertisement appeals to audience because you see a message at the bottom of a bowl of soup; you wonder what it pertains too. You don’t know wither the ad is for the soup itself, like a Campbell’s chunky noodle soup. Instead, you are made to believe that a water resistant pen still intact after having hot noodle soup submerged in the writing. Usually when you pour water on a shiny smooth facade with a pen mark, the mark would wash right off but this wasn’t the case for this product. Your eyes race all over the ad to figure out the solution to what the product is. The ad is very appealing with the contrast of colors and the overly white bowl and color matching table set. Everything fits in the picture but the pen. When you see the pen your mind puts everything together. There isn’t a huge title that says â€Å"PILOT: WATER RESISTANT PEN† but instead very subtle small lettering on the pen. The advertisement is also effective because it’s an advertisement for something so ordinary to be outside the box. In most cases we use pens to document or thoughts, homework, work, sketch or to even leave a note. In this case, a mother is leaving a creative note for the child to encourage him or her to finish their meal. The mother wrote the note before pouring the soup for the child to leave him a surprise. The pen can successfully last an entire meal of soup and still have the lettering intact. Now the viewer can interrupt this as anyway they please from being able to write anything in the water without having the worry of the print smudging or washing off. Possibly, the pen can write underwater because it is waterproof. Authors or teachers can write while taking a bath without of the extra worry if their paper falls in the water it will be ruined. Majority of people have the greatest thoughts in the bathroom while taking a shower, if not written down, it could be lost forever. This particular pen gives that opportunity for the thought to be written out. Because of the uniqueness of how the product is being used, it gives the viewers to brainstorm other ways to use this product in different, unique ways. Ink usually smudges when in contact with ink but this particular product allows the ink not to smudge. The pen is not itself waterproof but the ink. This advertisement is not effective in the practicality of the product. What makes the product so special for us to not use regular pens anymore? Most of us would never write notes at the bottom of a bowl of soup for our kids because we can say it with our mouths. Pen is also toxic and by having it in the same contents of what we eat, makes the soup toxic itself. It was a very simple idea and great execution but it’s more of a statement of an interesting way to use the product but not practical. If the ad advertisement were of a man writing down an idea of the next greatest invention in rain and the wording not getting washed away would be more effective and practical to the audience. The advertisement for the Pilot water resistant pen is overall effective to the audience. The company that produces this advertisement used the right schemes to attract the right type of people. It doesn’t pertain to every but a certain group of people that like to write anywhere and at any condition. The pen is unique and makes people wonder how the pen will work. The pen is not too expensive that it will burn your pocket but it also helps kill the curiosity to see if the pen will work. Even if you have no practical use for the pen, you can still have fun with it. Not only does it visually appeal to the audience but it also makes you want to buy the product and test drive it yourself.

Strategies to decrease recidivism upon an inmates release from prison

People in the society should be able to live in harmony with each other. However, it is not always the case since some of the members in the society do not abide by the laws set in the society that ensures that people live in harmony. It is for this reason that there is a need to have an institution to ensure that laws of the society are followed and those who fail to abide are sent in these institutions.Advertising We will write a custom research paper sample on Strategies to decrease recidivism upon an inmate’s release from prison specifically for you for only $16.05 $11/page Learn More The institutions that the law breakers are put are the current day prisons. The human rights groups argue that every person has a right, thus setting up standards that the prison should have. Today, for a country to set up prison, it has to abide to the international standards (Roth, 2006). There are several reasons why there are prisons in our society, however, it is notable that one has to be first convicted before he or she is put in prisons. One of the purposes of having prisons is to deter people from committing crime. Incase the society has a reason to believe one of its members is likely to commit crime, they may notify the authority of their concerns and in their response they may imprison a person if they feel it is the only way they can do to deter the person from committing crime. Another reason of establishment of prison is to provide a place where the crime committers in the society can be sentenced for their crimes (Roth, 2006). Individuals who fail to follow the laws laid down by the society are usually subject to conviction by the authorities and if found guilty of the crime they commit, they are sentenced to prison for a certain period of time depending on the weight of the crime they committed. Imprisonment may range from a few days, months, or even for a lifetime according to how serious the crime is. Prisons can also act as a shield to the public. The meaning of this is that prisons can act as a way to protect the public from crime committers. Since these people who are held in prison are withdrawn from the society, peace and harmony is maintained. There are people in the society that can not live without causing problems to other people, who are the main targets of the prisons. Prisons also act as reformation homes. The crime offenders have the chance to change their ways in the prisons through the various programs offered to them when in prison. The time spent in the prison also offers a chance to inmates to reflect on their lives and become transformed (Seiter, 2008). The rights of the people serving time in prison are usually forgotten. There are many problems experienced in these institutions as a result of being forgotten. Overcrowding is one of the problems experienced in United States prisons. The influx of inmate has been in the increase through the years and there has not been any major e xpansion of these facilities. Due to overcrowding, the behavior and the health of the inmates have changed which is a negative consequence (Conan, 2004).Advertising Looking for research paper on criminology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The safety of the inmates has also been in question due to the high numbers of inmates in the prisons where segregation of the inmate’s in some parts has not been possible. This usually happens before the prisoner is brought to trial. Violence against inmates therefore has resulted due to lack of separation of crimes an individual has committed. The sanitary conditions in the prisons are also not adequate. The human rights have also reported that provisions of personal hygiene are inadequate. Due to this problem, there stand a risk that the contamination of the sanitary services may cause a spread of diseases arising from the conditions. The inmates’ health may also be put in j eopardy due to this problem. The food offered in these institutions is also not of right quantity and quality. The quantities are small while the quality is low thus, there is need to improve the quality of the food to ensure that the in mates health is not put in jeopardy (Conan, 2004). Recidivism occurs when one repeats what he or she had done even after suffering its consequences or after being taught how to fight it. The prisons are institutions that deal with many different people who have done various acts. In turn, prisons have developed mechanisms of fighting recidivism. A mediation program where a trained mediator meets the offender in the presence of the victim is one of these programs. The offender gets to narrate to the mediator of the reasons behind the actions he did and what can be done to ensure such reasons do not happen again. In the same session, the victim is given a chance to narrate his side of the story. The two parties then get to reflect on their feelings to wards the crime. Termination of these meetings is usually a resolution between the victim and the offender. Establishment of the religious programs is also another way of ensuring that recidivism is deal with. Prisons have established programs that aim at changing the behaviors of the inmates as well as their motives. The main focus of this program is to ensure a success of the rehabilitation program. Florida is one of the states in America where this program has been greatly practiced. There is also a program that aims at treating the drug dependants when they are in prison. The reason for this is amidst reports that a big number of in mates have got involved in crime due to usage of drugs. However, it is not a big number of inmates that is involved in this program due to inadequate resources (Seiter, 2008).Advertising We will write a custom research paper sample on Strategies to decrease recidivism upon an inmate’s release from prison specifically for you for only $16.05 $11/page Learn More Rehabilitation of inmates is important to ensure that inmates get to turn around their lives and avoid incidences of crime. In prisons, there are various programs that are set up to ensure that this is achieved, among them is the programs aimed at curbing violent behaviors. The inmates get to sit down and be taught on how to avoid incidents of violence. The main aspect that is taught in this program is ways of avoiding violence. People who were previously in mates are incorporated in this program with an aim of advising the inmates on how their lives have been affected due to crime (Lombardi, 2008). Rehabilitation programs pull out people out of the society. However, it is equally important to have society programs after the rehabilitation program. The importance of this program is to ensure that the inmates feel part and parcel of the society. The social programs give identity to the inmates and limit any incidences of isolation to th e inmates. The program offers the inmates a chance to reflect on their life and also to realize that there is another life outside prison which awaits them. A sense of belonging is therefore created as the inmates get to reflect on their life as a group. Skills are also trained during this program so as to ensure that the inmates will get a chance to better their lives once they get out of prison (Seiter, 2008). The fact that this program was not initially in existence meant that the inmates felt isolated by the society around them and resulted to them hardening against their own community. Therefore, the inmates would result to continuing with their past behavior since the support of the society is not there (Tan, 2008) The inmates do not always transform even at their time of their release from prison. Therefore, it is necessary for the public to be protected during the release of some of the inmates. The currently used approaches to protect the public upon prisoners release are a imed at ensuring that the public are protected from the untransformed inmates. One of the ways is the prerelease program which involves selection of the inmates that are nearing completion of their time in custody. In this program, inmates are offered specialized treatment. Example of such programs are the back-end programs where the inmates who are about to be released are moved away from the other inmates to get treatment.Advertising Looking for research paper on criminology? Let's see if we can help you! Get your first paper with 15% OFF Learn More There is also incorporation of supervisors of the inmates once they have completed their term in prison. The supervisors are assigned the responsibility of protecting the public as well as ensuring that the offenders follow the court orders and terms of release. Any violation of the release orders is taken seriously and revocation of the paroles is usually done for those who are not willing to comply with the orders (Cole, 2006). There have also been assessment programs to the inmates to determine the risk the inmates pose to the public once they are released. The importance of this is to establish whether someone is eligible to be incorporated in community programs. In these programs only the none-violent members are incorporated or those without extensive criminal records. New programs can be incorporated to ensure that the public is well protected and the prisoner does not re-offend once he or she is released. The best way to do this is to ensure that there is a relation between the public and the offenders. Accomplishing this will require a framework of programs that bring closeness between the public and the offenders. Community integration is one of these programs that ensure that offenders are participating in legitimate accomplishments as well as opportunities. Through this program the offenders get to nature their skills (Cole, 2006). So as to achieve reintegration, the community correction programs should allow the offender to assume the daily task he or she used to get involved in. The community correction workers should be able to link the offenders and the community to monitor the activities of the offenders. Using restorative justice system is another way of ensuring protection of the public from offenders. The system is all about focusing on the strength of the offenders instead of focusing on their deficits. Mentorship of the offenders can be provided to them through public volunteers and supervision of their work done by the public. The import ance of these is to offer the offenders a chance to collect their mistakes while still being a part of the community. Prisons are necessary in the community since they offer many benefits to the society as general. However, they should broadly be viewed as correction centers and not as offering protection to the society from law offenders. The standards of these institutions should be at per with the required standards so as to ensure that the inmates also enjoy good services. In these institutions, betterment of the lives of the inmates and changing their perception to their behaviors should be the main theme. The society should also be incorporated since the inmates form part of the society to help the inmates in changing their life. References Cole .G. F. (2006). The American System of Criminal Justice. Califonia: Cengage Learning. Roth, M. P. (2006). Prisons and prison systems: a global encyclopedia. Connecticut: Greenwood Publishing Group. Seiter, R. P. (2008). Corrections: An introduction. New Jersey: Pearson Education, Inc. Conan, N. (2004). U.S. Prison Conditions. Web. Lombardi, K. S. (2008). In the Region Program Aims to Curb Violence by Inmates. Web. Tan, S. T. (2010). Re-Entry Programs for Women Inmates. Web. This research paper on Strategies to decrease recidivism upon an inmate’s release from prison was written and submitted by user Zavier Beach to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Comparison Between the Two Different International Editions of Vogue Magazine

The Comparison Between the Two Different International Editions of Vogue Magazine Due to the ongoing process of Globalization, the contents of the most popular media-products are now becoming increasingly uniformed. This simply could not be otherwise, because the earlier mentioned process presupposes standardization. In its turn, the latter allows companies to substantially increase the extent of their commercial effectiveness.Advertising We will write a custom research paper sample on The Comparison Between the Two Different International Editions of Vogue Magazine specifically for you for only $16.05 $11/page Learn More As Vrontis, Thrassou and Lamprianou pointed out: â€Å"The experiences of a growing number of multinational companies suggest that there are potential gains to be obtained by standardizing marketing practices† (480). At the same time, however, it is now becoming increasingly clear to marketing managers that, in order for a particular media-product to appeal to the targeted audience, it must be psychologically attu ned to how the audience members tend to perceive the surrounding socio-cultural reality. This creates objective preconditions for the media-products’ content to be semiotically consistent with what happened the specifics of an ethno-cultural affiliation, on the part of potential consumers. After all, today’s psychologists are thoroughly aware of the fact that it is namely the particulars of how one positions itself, in the ethno-cultural sense of this word, which defines the concerned individual’s existential mode more than anything else does. Therefore, it does not come as a particular surprise that, as of today, marketing strategies utilized by the owners of transnational media-corporations in different parts of the world, do take into consideration the discursively relevant aspects of the targeted audiences’ cultural uniqueness. In this respect, we can only agree with Sinclair and Wilken, who noted that: â€Å"While the economic logic of globalization might impel global marketers to seek the theoretical advantages of standardization, experience with the realities of linguistic and other cultural differences has obliged them to go some distance towards the ‘glocalization’ of their marketing campaigns† (147). In this paper, I will explore the validity of the earlier suggestion at length, while analyzing the discursive significance of the visual and textual messages, explicitly/implicitly conveyed by the covers of the UK and the US editions of Vogue Magazine (February, 2010). The most easily identified difference between the two covers is that, whereas, the US cover depicts a clearly Caucasian model (Jessica Biel), the UK cover depicts a model (Cheryl Cole) that can be best identified as a someone who has been born in the multiracial family. In fact, on the magazine’s cover, the latter appears to be at least partially Pakistani, in the ethno-cultural sense of this word.Advertising Looking for resea rch paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More In its turn, this can be explained by the specifics of how the policy of multiculturalism is being implemented in the US, on the one hand, and in the UK, on the other. Whereas, in the US, the policy of the multiculturalism enjoys a rather semi-official status, in Britain it is in fact being enforced upon citizens. Moreover, whereas, in the U.S., the representatives of racial minorities do not exercise enough political influence, in order to be able to directly affect the process of the country’s domestic and foreign policies being designed and implemented, this is far from being the case in the UK. After all, it does not represent much of a secret that, as of today, a growing number of British socially prominent intellectuals, as well as religious figures, does support the adoption of the Islamic Sharia Law, as the British jurisprudence’s integ ral part (Rodgers and Lindsey 8). This, of course, suggests that, due to the essence of demographic dynamics within the British society, the UK is on the path of becoming increasingly ‘traditional’ country, where more and more citizens are willing to affiliate themselves with the values of the religion-based morality. Partially, this explains the apparent dichotomy between the postures of the depicted models on the covers of the US and the UK editions of Vogue. For example, the cover-photo of Jessica Biel implies that the depicted model is an intellectually liberated woman, who is thoroughly comfortable with taking an active stance in life. This is because, as it can be seen on the cover, she is being represented in the manner that stresses out her emotional comfortableness with what happened to be her existential self-identity of a person, unaffected by the conventions of the ‘traditional’ morality. These conventions presuppose that women should present th emselves as essentially timid creatures, who can only realize their full potential while in the relationship with men. Yet, while understanding perfectly well the sheer power of her feminine charms, Biel does not seem to be willing to fetishize them, as if she wanted to say: â€Å"I am an independent woman and I am proud to be what I am†. This is the reason why Biel’s image conveys the subtle message of ‘liberation’ – the woman in question clearly thinks that there so much more to her individuality than merely her good looks.Advertising We will write a custom research paper sample on The Comparison Between the Two Different International Editions of Vogue Magazine specifically for you for only $16.05 $11/page Learn More The same, however, cannot be said about the photographic image of Cheryl Cole, featured on the cover of the UK edition of Vogue. After all, there can be only a few doubts as to the fact that the manner in wh ich she has been photographed, implies her affiliation with the traditional virtues of womanhood, commonly associated with the notions of timidness, passiveness and shyness. The very defensive manner, in which Cole holds her hands (as if she wanted to protect its innate existential essence), suggests that on a subconscious level, she is aware of her own fragility, as an individual. At the same time, however, she appears to be simultaneously aware of the fact that it is specifically men, who can help her to realize the full extent of its existential potential – hence, the strongly defined spirit of a sexual seductiveness, emanated by the UK cover of Vogue. In this respect, Cole’s cover-image does seem to be discursively consistent with Weininger’s suggestion that: â€Å"A woman does not value herself by the constancy and freedom of her personality†¦ (she) can only value herself at the rate of the man who has fixed his choice on her† (123). It is needl ess to mention, of course, that there are male-chauvinistic overtones to the above quoted suggestion. Yet, they resonate perfectly well with how monotheistic religions (such as Christianity and Islam) used to treat women. Given the fact that, as it was pointed out earlier, Britain is on the way of becoming nothing less of a quasi-Islamic state, it makes a logical sense for the UK-based publishers of Vogue to strive to appeal to the religion-driven aesthetic tastes of British Muslims, which will soon attain the status of the country’s actual ethic majority. The legitimacy of this idea can also be illustrated, in regards to what appear to be the qualitative aspects of how both models are dressed. For example, as it can be seen on the US cover of Vogue, Biel wears a man’s shirt and a denim-costume. In its turn, this signifies even further the depicted model’s emotional comfortableness with the idea that women are not restricted to wearing only ‘gender-appropr iate’ attires. The reason for this is simple denim-fabrics, in general, and jeans, in particular, have traditionally been associated with the masculine virtue of industriousness (Woodward and Miller 7). Therefore, by willing to wear clothes made out of denim, women unconsciously exhibit their subliminal desire to cease being subjected to a patriarchal oppression, the important element of which has always been prescribing the representatives of a ‘weak sex’ to refrain from putting on these kind of clothes. Despite the fact that, as we have noted earlier, the religions of Christianity and Islam are equally oppressive towards women, in the US, the majority of Christians cannot be referred as ‘true believers’, in the classical sense of this word. One of the reasons for that that, as of today, the religion of Christianity in Western countries has ceased affecting people’s lives de facto, because the sheer fallaciousness of this religion’s d ogmas is clear to even moderately bright Whites.Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More One of the reasons for this is that, due to its outdatedness, the Christian code of behavioral ethics no longer correlates with what happened to be the cognitive aspirations of modern people (Rawls 95).  Because in the US, fundamental Christians consist of intellectually marginalized outcasts, they are not in the position to apply any pressure upon those women who refuse to share their male-chauvinistic religious nonsense. The same can be said about Islamic fundamentalists in the US – the FBI is keeping them on a short leash. This is why, Biel’s decision to appear on the cover of Vogue, while wearing a denim-outfit, appears fully justified – she never had a reason to be trying to appease conservatively minded citizens, in the first place. In Britain, the situation in this respect is quite different. Because this country can no longer be considered thoroughly secularized, non-religious British citizens are now being unofficially required to refrain from positio ning themselves as intellectually liberated individuals, as the growing population of Muslims in this country may find it offensive. The validity of this statement can be well illustrated in regards to the recent incident of the British soldier Lee Rigby having been decapitated on the streets of London by the Muslim believer Michael Adebolajo in broad daylight. In the aftermath, high-ranking officials from the British army advised British soldiers not to wear a uniform, when they are off-duty, in order not to anger Muslims (Shiv 9). In my opinion, the earlier described socio-cultural situation in Britain partially explains the particulars of Cole’s appearance on the cover of the UK edition of Vogue. After all, as it can be well seen on it, even though she wears a clearly feminine yellow dress, due to being ‘lose’, it effectively conceals the model’s bodily curves. Yet, this is exactly what Muslim women’s traditional dresses are supposed to do, so th at when looking at women in these dresses, men do not get overly excited and consequently refrain from considering to commit the sin of adultery.  Nevertheless, it is not only the visual subtleties of the discussed Vogue-covers that hint at the specifics of the cultural climate in the affiliated countries, but the textual ones, as well. For example, in the left upper corner of the US cover, we can read: â€Å"Not in the mood? The quest for a female Viagra†. It is needless to mention, of course, that the pharmaceutical term ‘Viagra’ has the clearly defined undertones of masculinity, as the drug in question was designed specifically for enhancing men’s sexual potency. In its turn, the notion of male sexuality cannot be discussed outside of how men go about adopting a particularly active stance, while looking for female sex-partners and having sexual intercourses with them. Therefore, the combination of the words ‘female’ and ‘Viagra†™ implies that women who are cognitively comfortable with it, do not necessarily think that passivity/submissiveness accounts for the integral element of their lifestyles – quite on the contrary. Given the fact that ever since the time of its founding, the US remained an essentially secularized state (the country’s Constitution proclaims the separation between Church and State), it is not surprising that in this country, even moderately religious women do support the idea that it is fully appropriate, on their part, to explore their sexuality actively. In this respect, the situation in the UK is quite different. After all, the UK Constitution openly states that Protestantism is even today considered the country’s state-religion (Madeley 275). Partially, this explains why, as compared to what it happened to be the case with American women, British women have traditionally been deemed much more ‘classy’ – that is, more passive and shy in thei r relationships with men. The latter presupposes that, as compared to American women, British women are much merely likely to overlook the discursively derogative sounding of a number of terms, to which they are being exposed, such as ‘chic’, for example. Predictably enough, one of the topics, advertised on the cover of the UK edition of Vogue, features the word ‘chic’ rather prominently: â€Å"Office chic. New weekday wardrobe†. Even though that this term means ‘style’, it clearly resonates with the word ‘chick’, which is a slang-word that derived out of the notion of ‘chicken’ – hence, degrading women, as being somewhat less human. There is, however, even more to it – because the mentioned topic features the word ‘chic’ in conjunction with the word ‘weekday’, the combination of these two words implies that the physiological specifics of women’s gender-affiliation, makes them less adequate, in the professional sense of this word. After all, this topic implicitly suggests that, even when addressing their professional duties (during the course of weekdays), women never cease remaining solely concerned with the matter of their physical appearance.  Essentially the same line of argumentation can be used, when it comes to discussing the discursive significance of other topics, mentioned on the covers of the UK and the US editions of Vogue. For example, one of the topics on the cover of the US edition of this magazine state: â€Å"Clothing to borrow from your boyfriend†. Apparently, it never occurred to those who came up with this topic that there could be anything wrong about women wearing men’s clothes. The reason for this is quite apparent – the very secularized realities of a post-industrial living in America naturally predispose women to think of the extent of a particular clothing-item’s appropriateness, as such, that reflects its functional subtleties. Why not to wear men’s shirts or trousers, if the circumstances call for it?  The same thought, however, would probably never occur to British women. This is because, being traditionally minded, they tend to deal with life-challenges indirectly – that is, they tend to rely upon men, when it comes to addressing these challenges. Therefore, as opposed to what it happened to be the case with their rationally minded American counterparts, the majority of British women believes that it is namely their feminine charms, which allow them to advance in life more than anything else does. Hence, the meaning of the question: â€Å"Can you live without mascara?†, featured on the cover of the UK edition of Vogue – the fact that this question is clearly rhetorical, suggests that it is quite impossible for women to enjoy living, while sparred of the opportunity to apply a makeup to their faces. Apparently, the article’s a uthor was perfectly aware of what happened to the innermost essence of British women’s subliminal anxieties, in this respect. Given what has been said earlier in the paper, these do appear to be dialectically predetermined.  There is another topic, featured on the cover of the US edition of Vogue, which can be discussed, as such that reflects American women’s tendency to indulge in pursuits, which have been traditionally been ‘assigned’ to men: â€Å"Close encounter. The tale of an almost adulteress†. This topic suggests that the publishers of the US edition of Vogue do realize what accounts for the actual nature of female sexuality, as such that is being physiologically rather than socially defined. This is because the suggestion that it is indeed possible for women to enter into the adulterous relationship with men implies that, contrary to what many women themselves tend to think, their sexual desires are being just as strong, as compared to th e ones of men. What it means is that a particular woman’s ability to enjoy sex as much as she wants, does not solely depend on whether she happened to possess good looks or not, but also on whether she is committed enough to end up in bed with the man she covets (Musser 23). It is needless to mention, of course, that this subtly conveyed suggestion parts away with the conventions of the religion-based patriarchal morality, which objectualize women. Therefore, we can well speculate that this topic’s prominent display on the US cover of Vogue signifies the validity of the idea that the American society is indeed more progressive than the British one – at least in respect of how it treats women. Had this not been the case, the UK cover of Vogue would not feature topics that do advocate the legitimacy of women’s willingness to objectualize themselves, as something fully appropriate. Yet, this is clearly not the case. For example, the topic seen in the UK cove r’s bottom right corner, states: â€Å"What it takes to get a supermodel’s body?†. This topic implies both: The measure of a particular woman’s de facto worthiness is solely concerned with her physical looks It is entirely appropriate for women to strive to be as thin, as possible, so that they would be in a position to successfully marry off, and to consequently attain the dubious happiness of pursuing the lifestyle of a pretty but brainless ‘doll’ – at the expense of being unable to give birth to healthy children. After all, it does not represent any secret for physicians that unnaturally skinny women (such as supermodels) do experience troubles at childbirth. Yet, male-chauvinistic societies could not care less about women’s physical well-being, but only about whether women can serve men as sexual toys, which is why in these societies; women are encouraged to take part in the ‘discourse of thinness’ (Neff 10). Therefore, the earlier mentioned topic can well serve as an indication of the fact that, despite its formal affiliation with the dogmas of political correctness, the British society remains rather oppressive towards women.  Quite clearly, this is not being the case in America, where women are being encouraged to explore their existential uniqueness, without paying too much attention to what happened to their actual physical shape. As another topic, featured on the US cover (‘The refreshingly real Jessica Biel’) suggests, it is namely the depicted model’s intellectual open-mindedness, reflected by the woman’s comfortableness with being who she is, which deserved her the right to appear in this particular edition of Vogue. It is understood, of course, that Biel is indeed sexy. However, what adds more than anything else does to the aura of sexiness, emanated by the model, is that, as it was mentioned earlier, her very posture implies that she has no psychol ogical complexes, whatsoever, in regards to being a thoroughly modern woman. In the UK edition of Vogue, however, the notion of modernity appears subtly ostracized, as one of the featured topics does encourage readers to adopt a cyclic outlook on what accounts for the essence of historical dynamics: â€Å"The return of 60’s glamour†.  Even though that as a ‘thing in itself’, this particular topic is best referred to as ideologically neutral, there are strongly defined discursive connotations to it, because it implies that it is possible for the ‘past’ to return. Because there are indeed a number of good reasons to believe that the British society is undergoing the initial phase of the process of deindustrialization/clericalization (induced by the ‘invasion’ of Muslims), we can refer to the mentioned topic, as such that is being metaphysically consistent with the society’s ongoing qualitative transformation. As it was stat ed in the Introduction, in regards to the covers of the UK and the US editions of Vogue, there is indeed a good rationale in believing that Globalization does result in the standardization of the media products’ content. The very laws of a historical progress predetermine this state of affairs. Nevertheless, the culturally defined specifics of how the members of targeted audiences tend to perceive the surrounding reality, do affect this content’s societal implications. Therefore, even though that the US and the UK based editions of Vogue do feature themes and motifs that the magazine’s publishers consider being potentially appealing to women, the discursive significance the covered topics cannot be discussed outside of what account for the specifics of the socio-cultural climate in America and Britain. This once again exposes the fallaciousness of those sociological theories that treat humanity in terms of a homogeneous compound, consisted of the representatives of Homo Sapiens species. Apparently, one’s ethno-cultural affiliation does affect the concerned individual’s cognitive inclinations rather substantially. I believe that this conclusion is fully consistent with the paper’s initial thesis. Madeley, John. â€Å"Unequally Yoked: The Antinomies of Church-State Separation in  Europe and the USA.† European Political Science 8.3 (2009): 273-288. Print. Musser, Jamilla. â€Å"On the Orgasm of the Species: Female Sexuality, Science and  Sexual Difference.† Feminist Review 102 (2012): 1-20. Print. Neff, Jack. â€Å"Study: Stick to Skinny Models for Fat Profits.† Advertising Age 79.30  (2008): 4-28. Print. Rawls, Anne. Epistemology and Practice: Durkheims ‘The Elementary Forms of  Religious Life’. Cambridge: Cambridge University Press, 2004. Print. Rodgers, Melissa and Cheryl Lindsey. â€Å"United Kingdom: Archbishop of  Canterbury Advocates Sharia for Britain.† Off Our B acks 37.4 (2007): 8-9. Print. Shiv, Malik. â€Å"Woolwich Aftermath: I am a soldier, Adebolajo Tells Old Bailey  Hearing.† The Guardian 6 Jun. 2013: 9. Print. Sinclair, John and Rowan Wilken. â€Å"Strategic Regionalization in Marketing  Campaigns: Beyond the Standardization/Glocalization Debate.† Continuum: Journal of Media Cultural Studies 23.2 (2009): 147-157. Print. Vrontis, Demetris; Thrassou, Alkis and Iasonas Lamprianou. â€Å"International  Ã‚  Marketing Adaptation versus Standardization of Multinational Companies.† International Marketing Review 26.4/5 (2009): 477-500. Print. Weininger, Otto 1906, Sex Character. PDF file. Web. Woodward, Sophie and Daniel.Miller. â€Å"Unraveling Denim: Introduction.† Textile:  The Journal of Cloth Culture 9.1 (2011): 6-10. Print.

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