Water Resistant Pen free essay sample

There is a large variety of products in the world that are being offered to the consumer to purchase and most, if not all cases, there is always a product, such as a pen, that is being produced by multiple companies. An advertising campaign should appeal to the audience and make it convenient for the audience. It should highlight the advantages that this product or company has compared to the other competitors. The image of a produce is also very important, you have to make quality products which require putting time and effort into what you are trying to pitch. Even having the right advertisement and image, it won’t mean anything to anyone if it isn’t marketed right, places like magazines, radio stations or even television programs. Even though an advertisement might be clear with the initial design, it has to diversify to wide range of people. I believe that my advertisement is affective because it is a quality brand that everyone knows. The advisement is simple but catches the reader’s attention without being puzzling or the use of tricks. It appeals to wide variety of audiences but doesn’t try to accommodate to everyone. Not everyone may be in a circumstance where water is present while they are writing but it doesn’t hurt to have that as a safe plan. My advertisement has been seen in all sources of media outlets and is commonly named. These products are of quality and they spend their money to please the consumer. The advertisement that is being analyzed is the advertisement on the Pilot water resistant pen. The paper advertisement shoes a picture of a finished bowl of soup, a spoon and a picture of a pen on the bottom right corner. The focal point of the ad is in the middle with a message saying â€Å"Well done! Now you can watch TV! Mummy† The ad uses a contrast of bright blue and dark colors that complement the bowl. The main emphasis is not because of how good the bowl of soup was or even parenting advice for making a child to finish food but instead the effectiveness of the â€Å"water resistant† pen. The advertisement appeals to audience because you see a message at the bottom of a bowl of soup; you wonder what it pertains too. You don’t know wither the ad is for the soup itself, like a Campbell’s chunky noodle soup. Instead, you are made to believe that a water resistant pen still intact after having hot noodle soup submerged in the writing. Usually when you pour water on a shiny smooth facade with a pen mark, the mark would wash right off but this wasn’t the case for this product. Your eyes race all over the ad to figure out the solution to what the product is. The ad is very appealing with the contrast of colors and the overly white bowl and color matching table set. Everything fits in the picture but the pen. When you see the pen your mind puts everything together. There isn’t a huge title that says â€Å"PILOT: WATER RESISTANT PEN† but instead very subtle small lettering on the pen. The advertisement is also effective because it’s an advertisement for something so ordinary to be outside the box. In most cases we use pens to document or thoughts, homework, work, sketch or to even leave a note. In this case, a mother is leaving a creative note for the child to encourage him or her to finish their meal. The mother wrote the note before pouring the soup for the child to leave him a surprise. The pen can successfully last an entire meal of soup and still have the lettering intact. Now the viewer can interrupt this as anyway they please from being able to write anything in the water without having the worry of the print smudging or washing off. Possibly, the pen can write underwater because it is waterproof. Authors or teachers can write while taking a bath without of the extra worry if their paper falls in the water it will be ruined. Majority of people have the greatest thoughts in the bathroom while taking a shower, if not written down, it could be lost forever. This particular pen gives that opportunity for the thought to be written out. Because of the uniqueness of how the product is being used, it gives the viewers to brainstorm other ways to use this product in different, unique ways. Ink usually smudges when in contact with ink but this particular product allows the ink not to smudge. The pen is not itself waterproof but the ink. This advertisement is not effective in the practicality of the product. What makes the product so special for us to not use regular pens anymore? Most of us would never write notes at the bottom of a bowl of soup for our kids because we can say it with our mouths. Pen is also toxic and by having it in the same contents of what we eat, makes the soup toxic itself. It was a very simple idea and great execution but it’s more of a statement of an interesting way to use the product but not practical. If the ad advertisement were of a man writing down an idea of the next greatest invention in rain and the wording not getting washed away would be more effective and practical to the audience. The advertisement for the Pilot water resistant pen is overall effective to the audience. The company that produces this advertisement used the right schemes to attract the right type of people. It doesn’t pertain to every but a certain group of people that like to write anywhere and at any condition. The pen is unique and makes people wonder how the pen will work. The pen is not too expensive that it will burn your pocket but it also helps kill the curiosity to see if the pen will work. Even if you have no practical use for the pen, you can still have fun with it. Not only does it visually appeal to the audience but it also makes you want to buy the product and test drive it yourself.